A relatively new venue asked ABA to benchmark rentals from large venues, to understand relative income from resident companies, repeat bookers and other sources. We interviewed eight large performing arts venues across the US, Canada, and the UK to understand their rental philosophy and best practices.

Findings from the study include: 

• How venues balance structure, especially for resident companies looking for advance clarity, and flexibility to be able to book renters who have a shorter timeline

• Considerations to protect your brand values when choosing renters

• How venues such as Royal Albert Hall make presenting decisions

• Where expertise-based added services are worth investment

To read these and more findings, download the report below.