Online Business Education for Creatives

February 2024

This article is related to a recently completed custom research project ABA conducted on behalf of a member. Our research team is always delighted to speak with members about tailoring research projects to your organization. To learn more or submit a custom research request, simply contact your member advisor or email us at info@advisoryarts.com. 

As arts and cultural organizations strategize around their digital investments in a changing online landscape, identifying niches for virtual learning opportunities remains an area of strong interest.

One of our members asked us to investigate models of online education for creatives — specifically in non-artistic areas, such as business management. Using past proprietary ABA research, desk research across the field of online education, and interviews with five global institutions focusing on digital courses, we compiled a report that includes information about:

• Pricing structures for online education products catering to artists

• Marketing strategy to create an attractive product

• Principles for designing a strong digital educational program

• Key metrics that organizations track when deploying an online course

Members can download the report by clicking below.