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Data

ABA serves as an embedded research, data, and advisory partner through powerful, actionable data tools, including surveys and the Arts360 analytics platform.

This work is designed to extend your team’s capacity, accelerate progress, and support informed executive decision making with stronger evidence and clearer pathways to action.

Surveys

Commissioned for your organization, and sector-wide surveys

Commissioned Surveys

Commissioned Surveys

Surveys designed and run for your organization. Select a survey to learn more.

Post-Performance Survey

Capture audience feedback while the experience is still fresh. ABA’s Post-Performance Survey gathers insights on satisfaction, attendance motivations, and demographics — helping your organization identify what’s working and where to improve.

Audience Survey

Understand who your audience is and what keeps them coming back. ABA’s Audience Survey digs into subscriber and attendee satisfaction, engagement, programming preferences, and more. This provides your organization the data it needs to deepen engagement and build a loyal community.

Donor Survey

Learn what motivates your donors and how to strengthen those relationships. ABA’s Donor Survey explores giving motivations, communication preferences, philanthropic priorities, and alignment with your organization’s values, so you can tailor your development strategy with confidence.

Visitor Survey

Designed for museums, cultural institutions, galleries, and arts event venues, ABA’s Visitor Survey gathers feedback on the full visitor experience — from arrival to exhibit quality — helping your organization refine operations and create memorable, repeat-worthy visits.

Employee Engagement Survey

ABA’s Employee Engagement Survey measures employees’ experience across culture, mission alignment, leadership trust, belonging, and wellbeing, giving leadership the insights needed to strengthen retention and build a thriving workplace.

Data Landscape Survey

Get a clear picture of how data flows across your organization. ABA’s Data Landscape Survey assesses current data practices, gaps, and staff proficiency. We help you lay the groundwork for a stronger, organization-wide data strategy.

Pulse Surveys

Gain timely insights into emerging trends, challenges, and priorities through pulse surveys, capturing perspectives from leaders across the arts and culture sector.

Explore the pulse survey library →

Arts Confidence Survey

Track key indicators of sentiment across the global arts and culture sector. ABA’s Arts Confidence Survey offers insights into financial health, sector confidence, staff morale, organizational preparedness, and adaptability, highlighting how organizations are navigating current challenges and emerging trends.

See the Arts Confidence Survey →
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Benchmarks

Compare your organization against peers across the sector

Benchmarks

Benchmark your organization through rigorous, large-scale studies on key sector priorities, gaining data-driven insights and comparing organizational performance against peers across the arts and culture sector.

Check out the Performing Arts Marketing Benchmark →
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Arts360

Analytics software to find and understand audiences and donors

Arts360 Analytic Software

Arts360 provides predictive modeling that allows you to prospect new audiences and donors based on demographics, art genre affinity, income, and other characteristics, providing contact information and data for all new outreach.

This analytics software also enables you to match your own audience or donor lists to generate demographic and characteristic reports for audience learning and reporting.

Learn more about Arts360 →
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Questions?

Please contact your Member Advisor or info@advisoryarts.com with any questions or for more information.