ABA serves as an embedded research, data, and advisory partner through powerful, actionable data tools, including surveys and the Arts360 analytics platform.
This work is designed to extend your team’s capacity, accelerate progress, and support informed executive decision making with stronger evidence and clearer pathways to action.
-
Capture audience feedback while the experience is still fresh. ABA’s Post-Performance Survey gathers insights on satisfaction, attendance motivations, and demographics — helping your organization identify what's working and where to improve.
-
Understand who your audience is and what keeps them coming back. ABA's Audience Survey digs into subscriber and attendee satisfaction, engagement, programming preferences, and more. This provides your organization the data it needs to deepen engagement and build a loyal community.
-
Learn what motivates your donors and how to strengthen those relationships. ABA's Donor Survey explores giving motivations, communication preferences, philanthropic priorities, and alignment with your organization's values, so you can tailor your development strategy with confidence.
-
Designed for museums, cultural institutions, galleries, and arts event venues, ABA’s Visitor Survey gathers feedback on the full visitor experience — from arrival to exhibit quality — helping your organization refine operations and create memorable, repeat-worthy visits.
-
ABA’s Employee Engagement Survey measures employees’ experience across culture, mission alignment, leadership trust, belonging, and wellbeing, giving leadership the insights needed to strengthen retention and build a thriving workplace.
-
Get a clear picture of how data flows across your organization. ABA's Data Landscape Survey assesses current data practices, gaps, and staff proficiency. We help you lay the groundwork for a stronger, organization-wide data strategy.
Arts360 provides predictive modeling that allows you to prospect new audiences and donors based on demographics, art genre affinity, income, and other characteristics, providing contact information and data for all new outreach.
This analytics software also enables you to match your own audience or donor lists to generate demographic and characteristic reports for audience learning and reporting.