Member Digital Content Showcase
During our digital monetization summit we asked members to share some of the work they’ve done online this past year that they were particularly proud of. We were inspired by the range of creative initiatives our members have built during this challenging time!
Take a look at some of the digital offerings ABA members shared below.
Alabama Shakespeare Festival launched their first digital production during Christmastime, with more than 20,000 students watching
Houston’s Alley Theatre launched a free stream of A Christmas Carol that had over 280K registrations
American Ballet Theatre has started a successful new Tik Tok channel
The American Shakespeare Center ran a financially successful digital content program throughout the year, alongside live performances
Arena Stage in Washington D.C. has launched three films since March 2020, with more to come
Calgary’s Arts Commons provided a digital speaker series, surpassing expectations by tens of thousands of new patron relationships
Boston Gay Men’s Chorus has produced 68 unique videos since March 2020, which have been seen 1.5 million times
Dallas Symphony Orchestra created a digital concert hall and launched a new website
Houston Grand Opera launched a full season of digital content through Marquee TV
Joffrey Ballet in Chicago projected their Nutcracker on the façade of the Merchandise Mart
This year’s interactive, site-specific Without Walls (WOW) series at La Jolla Playhouse went digital
Melbourne Symphony Orchestra has launched their own streaming platform, MSO.LIVE
Museo Thyssen-Bornemisza in Madrid has organized a series of virtual museum tours of their collections
The Smithsonian’s National Museum of Asian Art organized digital “Meditation and Mindfulness” sessions with an art focus
The Philadelphia Orchestra produced hour-long Digital Stage programs featuring the Orchestra
ROCO placed 40 QR codes linking to site-specific recordings from past concerts in a large park in Houston
The Royal Irish Academy of Music started a music appreciation series with hundreds of sign-ups
San Francisco Opera has just closed out a virtual festival around Wagner’s Ring cycle
Chicago’s Steppenwolf Theatre Company launched their first digital membership and virtual gala
Victory Gardens Theater produced an online new short play festival that sold out in two weeks
Cape Town’s Zeitz Museum of Contemporary Art Africa monetized their online tours