Maximizing Rental Potential for Studio Spaces
June 2025
This article is related to a recently completed custom research project conducted on behalf of an ABA member. Our research team is always delighted to speak with members about tailoring research projects to your organization. To learn more or submit a custom research request, simply contact your member advisor or email us at info@advisoryarts.com.
An ABA member commissioned this project to explore ways to increase the visibility and accessibility of studio spaces, attracting a broader range of potential renters while balancing priority audiences with the organization’s mission and considering both earned and contributed revenue streams
Key findings of this report include:
A clear definition of target groups is essential, as it helps to shape the booking experience around specific needs and behaviors.
Designing each part of the user journey involves intentional steps and decisions: from visual identity and storytelling to balancing information, selecting the right booking tools and pricing models, and building effective support systems.
Expanding communication beyond promoting rentals is a chance to build a stronger sense of belonging, connection, and tailored support.
When considering contributed revenue sources, thinking broadly can lead to new possibilities. Partnerships built on shared values can enable meaningful initiatives that enhance community engagement and activate studio spaces.
The full report is available to ABA members by clicking below.
