Research & Data
Research & Data Library
All are reserved exclusively for ABA members.
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Major Initiative Research
Major Initiative Research presents the findings of our multi-month studies devoted to a specific challenge for arts organizations.
October 2026A New BalanceNew
Marketing
January 2026Experience Economy
MarketingFundraising
November 2025Strategies to Strengthen Major Giving
FundraisingCEO & Board
October 2024The Compelling Employer: Attracting and Retaining Arts and Culture Professionals
People
No research matches these filters.
Benchmarks & Surveys
Compare your organization with peers through large-scale Benchmark studies and timely Pulse Surveys on the sector’s top priorities.
- Performing Arts Marketing BenchmarkNew
- Board Governance 2026
- Artificial Intelligence Usage & Outlook
- 2025 Ticket and Subscriptions Sales and 2026 Forecasts
- Look-Back at 2025 and Forecasts for 2026
- Email Communication Practices
- Customer Experience Optimization
- Multi-Year Fundraising & Endowments
- Marketing Spend and Return on Investments
- Earned Revenue Sources: F&B and Rentals
- AI & Digital Usage
- Financial Health, Budgets & Operating Costs
- 2024 Sales & 2025 Projections
- Fundraising Revenues & Expenses
No research matches these filters.
Commissioned Research
Carefully scoped projects that draw on ABA’s network and research expertise to answer members’ key questions, extending your team’s capacity where time, skills, or connections are limited.
Marketing
Audience Development & Loyalty
Brand, Communications & Campaigns
Ticketing, Pricing & Subscriptions
Visitor & Customer Experience
Education, Public Programs & Community Engagement
- Academic Museums: Collections, Acquisitions & Faculty Collaborations
- Launching a Family Series
- Public Programming in Arts and Culture Organisations: Structures, Models, and Challenges from the Field
- Expanding and Monetizing Education Programs
- Ballet Schools & Academies Benchmark Report
- Managing Community and Artist Collaborations
Earned Revenue & Venue Utilization
Digital Engagement & Content
Fundraising
Membership & Alumni Programs
Corporate Partnerships & Sponsorship
Institutional, Grant & International Giving
Events, Galas & Cultivation
Stewardship, Reporting & Donor Operations
People
Leadership, Culture & Engagement
Performance Management & Development
Team & Organizational Structures
Compensation & Job Descriptions
CEO & Board
Business Models & Financial Sustainability
Financial Benchmarks & Capitalization
Governance, Partnerships & Structure
Data, Technology & AI Strategy
Facilities & Production Operations
No research matches these filters.
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