Our latest ABA Executive Benchmark explored earned revenue sources (outside of ticket sales), with a special focus on food and beverages services and rental opportunities.
Highlights from the survey include:
Food & Beverage revenue has increased the most in the past year, with private event rental income decreasing the most.
Most organizations plan to invest in their education programs and F&B services as part of their earned income priorities.
Most Organizations that offer studio rentals, operate them themselves. They typically charge over $50 per hour of usage. .
Staff assistance and technical equipment are offered to renters for an additional fee.
Most respondents own their liquor license.
In terms of performance rental flat rates, most organizations do not include crew, sound systems and back line staff in those estimations.
Performance rentals typically come from other local arts organizations.
