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Multi-Year Fundraising & Endowments

Our latest ABA Executive Benchmark explored multi-year fundraising efforts, endowments and capital campaigns.

Highlights from the survey include:

  • For almost all respondents, under 11% of their donors use multi-year pledges.

  • Multi-year pledges typically cover a period of 3 years.

  • The main advantage for securing multi-year gifts is to have more predictable and stable revenue for long-term planning.

  • The core challenge in securing multi-year pledges is that such gifts are not a cultural norm among donors, and donor hesitancy due to financial uncertainty.

  • Most survey respondents expect to draw less than 5% of their endowment this year.

  • Organizations seem confident in their ability to meet endowment campaign goals.

  • Increasing individual giving is by far the most important priority for most organizations in terms of their fundraising strategies for the next 3-5years followed by launching and planning capital campaigns.

  • Organizations anticipate fundraising challenges in achieveing their goals in the coming years due uncertain economic climate.


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