Our latest ABA Executive Benchmark explored different strategies and approaches to optimize email communications and ensure successful subscriber communications.
Highlights from the survey include:
42% or organizations send emails to their subscriber lists once a week.
Around 30% of respondents don’t track new subscribers.
Targeted content has proven most successful at reducing unsubscribe rates.
Over half of respondents don’t offer Frequency Options for Subscribers.
Most respondents report seeing greater open and click through rates for emails sent in the morning.
Limited staff capacity is one of the biggest challenges when communicating more effectively to subscribers.
Click-through rates metric most often used to measure success of email campaigns.
Around half of respondents are considering automization and triggered campaigns.
