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Redefining the Donor Value Proposition: Accelerating the Donor Shift to a More Philanthropic Mindset

Redefining the Donor Value Proposition: Accelerating the Donor Shift to a More Philanthropic Mindset

We surveyed more than 5,000 donors to arts organizations and interviewed over fifty development leaders from arts organizations around the world.

In our analysis, we found that donors clustered into three segments: Benefits Donors, Arts Lovers, and Community Donors.

We learned how organizations can engage the different categories of donors most effectively while contributing to community engagement.