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Executive Benchmark
ABA Research Team
HR Policies & Workplace Morale

Our latest ABA Executive Benchmark explored HR policies and workplace morale at arts and cultural organizations.

Executive Benchmark
ABA Research Team
Subscriptions & Memberships

Our latest ABA Executive Benchmark explored the state of subscriptions and memberships at arts and cultural organizations.

Executive Benchmark
ABA Research Team
Education Programs

Our latest ABA Executive Benchmark explored the management of education programs at arts and cultural organizations.

Signature Study
ABA Research Team
Driving Attendance Post Pandemic: Marketing ...

In our post-pandemic arts world, many arts organizations are discovering that most of the patrons that are going to come back have come back already. Even organizations with healthy audiences right now are facing challenging budgeting environments, so the need to build a new base of customers and to increase attendance by casual audiences and visitors is acute.

ABA is deploying a survey of marketing resource deployment, activities and other behaviors in order to assess quantitatively the marketing drivers behind healthy attendance.

Driving Attendance Post Pandemic: Marketing Practices that Accelerate Audience Growth
Signature Study
ABA Research Team
The Compelling Employment Offer: Understanding ...

At a time when the labor market is heating up, arts organizations must find ways to resonate better with the needs and expectations of employees in order to build employment offers capable of competing in a tight labor market.

The Advisory Board for the Arts used conjoint analysis (also known as trade-off analysis) in order to give arts leaders a much clearer picture of what employees want, and what they are willing to trade off in order to get it.

The Compelling Employment Offer: Understanding What Really Matters to Arts Professionals

Executive Benchmark

Marketing Pulse Survey

As many organizations finalize their upcoming fiscal year budgets, we wanted to learn about how organizations are planning their marketing budgets - looking across overall budgetary spends, and specific areas of investment such as digital marketing efforts. Our latest ABA Executive Benchmark asked arts leaders about marketing budgets and changes due to the increased importance of digital.

Mid-Year Strategy and Finances

As we move into the second half of 2023, we wanted to check in on how arts institutions are faring, the overall state and sentiment about the last 6 months, how organizations are preparing for the remainder of the year, and the overall outlook for the sector. Our latest ABA Executive Benchmark asked arts and culture leaders to share the current state of their organizations’ ticket/membership sale health, operating budgets, and financial forecasts.

Accessibility Initiatives

As organizations continue to work towards greater inclusion in the arts, we want to learn specifically about the kinds of efforts and investments institutions have made around accessibility for both in-person and digital experiences. Our latest Arts Leader Survey asked arts leaders to benchmark themselves on the current trends in digital and on-site accessibility.