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Alice Stacpoole

Research Intern

Alice Stacpoole spent three years working for leading London-based artist management agencies, IMG Artists and Askonas Holt, where she worked closely with some of the most well-known artists in classical music and opera. This experience gave her a deep understanding of the classical music industry, the demands placed on management and performers, and the structures that support international artistic careers. During this time, she identified a growing need for audience development strategies, leading her to pursue a master's degree in arts management and administration at SDA Bocconi in Milan. There, she specialised in performing arts management, with a particular focus on audience growth for opera houses.

While completing her master's degree, Alice founded Classical Influence, a digital marketing agency for classical musicians. Through the agency, she designed and led creative digital campaigns that helped artists grow their audiences and online communities, promoting album releases, performances, and other artistic projects through strategic digital marketing.

Originally from the UK, Alice joins ABA as a Research Intern based between London and Milan. She speaks English and Italian and has conversational Spanish. Alice loves to travel, exercise and sing in her free time.

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