Issues related to diversity, equity, inclusion, and accessibility (DEI&A) have long been important to arts organizations. The events of 2020 made the need for progress even more intense. We polled arts execs on their goals, focus areas, and challenges surrounding DEI&A.
Demystifying Digital Content Monetization: Lessons Learned from Arts Organizations During the Closure
Learning from the accelerated digital shift of the COVID-19 closures, our initiative examined how arts organizations can use digital content not only to build audiences and keep patrons loyal, but also to generate necessary funding for future activities.
While direct revenue may be less likely for new digital offerings, there are important benefits beyond earned income such as donation success, audience learning, and future value.
Coming Back Stronger: Using the Shutdown to Rebuild Audience Loyalty
As we emerge from the pandemic, a primary concern for arts organizations of all genres is how to bring audiences back in a robust way - as soon and as safely as possible.
ABA’s Coming Back Stronger signature research initiative looked at audience motivations to attend arts performances and what we can do to secure their loyalty during the shutdown.
Key Success Factors for Recovery
The Key Success Factors for Recovery initiative focused on how arts organizations can overcome challenges of the COVID-19 crisis and shutdown. To present the findings, ABA held a series of virtual meetings with member organizations.
Content addressed how to improve the resilience of recovery plans, assessing audience preferences for digital experiences, building digital strategies with enduring value, and creating meaningful experiences in digital.