All of the Demystifying Digital Content Monetization summit materials and recordings can be found here, as well as all case examples and selected previously published ABA content related to digital monetization.
Session Recaps and Replays
Digital Monetization Case Examples
Below are the complete case examples referenced in Demystifying Digital Content Monetization. Click to view the full decks. Email info@advisoryarts.com if you would like to set up a conversation to learn more.
Scottish Ballet offers ‘freemium’ membership to increase digital audience and provide additional (charged) products
PNB offered digital subscription with tiered single ticket prices and extras
Geffen charged premium prices for small group Zoom-based experiences
Philadelphia Orchestra used test and learn to improve the customer experience and revenue
National Theatre re-purposed content across multiple platforms
Australian Ballet offered a unique live stream experience after reopening
