Amid accelerating consumer demand for experiences, ABA’s research explores the behavioral and technological forces reshaping the experience economy and offers a practical framework to help arts organizations create compelling, future-ready experiences.
In response to the decline in public funding for arts and culture worldwide and the accompanying increase in private fundraising efforts, ABA conducted a Major Research study to understand new approaches and best practices towards strengthening major giving efforts and deepening major donor relationships.
Our study reveals insights and strategies around team optimization, board engagement, data-driven prospecting, impact-led conversations, and donor cultivation events to help development leaders attract new donors and enhance relationships with existing ones.
Whether it’s planned giving, international tours or impact reporting, this research will help your organization build out a major giving strategy that brings in committed donors for the long-term.
