Join us for an introduction to ABA's Customer Journey Mapping series which has been designed to give your organization the tools to map the many customer journeys of your audiences, visitors, donors, partners, and stakeholders. We will introduce you to SMART goals, phases in the customer journey from awareness to purchase, hypothesis creation and finally, test development. Join us to learn more about best practices in Customer Journey Mapping and how your organization can leverage this series. Presented and Recorded on April 21, 2026
Please click below for the full deck and the recorded video of the webinar on Strategies to Strengthen Major Giving, presented on February 11, 2026
Please click below for the full deck and the recorded video of the webinar on Top 7 Things Art Execs Want to Know for 2026
Full Deck
Webinar Recording
