All sessions are 45 minutes long and start at
9:00 am PT / 12:00 pm ET /
17.00 BST: London / 18.00 CEST: Berlin & Madrid
We look forward to having you join us and be part of the conversations!
Sessions Coming Up Before the end of 2026
| Wednesday, October 14, 2026 | |
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Lessons from Strategic Planning in Arts and Culture
ABA’s leadership team will share lessons learned from the hundreds of strategic plans they have collectively completed over the past 30+ years. The session will present findings from ABA’s latest research on what distinguishes successful strategic plans from those that fall short, including how a focus on addressing long-term organizational issues, rather than short-term financial goals, can contribute to stronger outcomes and greater stakeholder satisfaction.
Presented by: Christopher Denby, CEO & Founder
Alan Fletcher, Partner & President Elect Steve Sacks, President, ABA Consulting Planning Principles · Strategic Execution · Long-Term Impact
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| Thursday, November 12, 2026 | |
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How Cross-Generational Insights Can Reshape Audience Strategies
Presented by: Leila Ghorashi, Executive Director, Research
Fernanda Barrera, Associate Director, Research & Content Strategy Generational Insight · Audience Strategy · Engagement
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| Thursday, December 3, 2026 | |
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Key Insights from our Inaugural Marketing Benchmark for Performing Arts
Presented by: Leila Ghorashi, Executive Director, Research
Emilia González, Associate Director, Data & Analytics Sofia Sica, Analyst Benchmark Data · Marketing Performance · Sector Trends
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Save The Date
What Art Execs Want to Know for 2027
ABA's Executive Direcor, Research, Leila Ghorashi, closes the year with the questions arts executives are carrying into 2027, and what our research says about answering them. This topic will be offered twice, with the January session starting earlier to better accommodate members in the UK and Europe. Registration information coming soon.
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