All sessions are 45 minutes long and start at
9:00 am PT / 12:00 pm ET /
16.00 GMT: London / 18.00 CET: Berlin & Madrid

We look forward to having you join us!

Introduction to Customer Journey Mapping
Wednesday, April 21 - Register

Join us for an introduction to ABA's Customer Journey Mapping series which has been designed to give your organization the tools to map the many customer journeys of your audiences, visitors, donors, partners, and stakeholders. We will introduce you to SMART goals, phases in the customer journey from awareness to purchase, hypothesis creation and finally, test development. Join us to learn more about best practices in Customer Journey Mapping and how your organization can leverage this series. 

Creating an Arts and Culture Family Series
Wednesday, May 20 - Register

Join us to examine different models and key lessons from ABA’s recently completed research on family series and programs. We’ll dive into the why and how of developing family series, including strategies for engaging diverse audiences. We'll cover formatting options, program selection and decision-making processes, and important considerations around staffing, funding, pricing, and promotions. Don’t miss this opportunity to learn proven approaches and best practices from industry leaders.

From Inspiration to Implementation:
A Roadmap for AI in Arts and Culture
Wednesday, June 17 - Register

Join us to learn about the rapidly evolving AI landscape, its implications for arts and culture organizations and how you can start using AI at your organization. While we are just at the foothills of AI adoption, we will share emerging lessons and action steps that provide you with essential building blocks: strategy, culture change, governance, data and tools.