Virtual Research Forums

Upcoming

All sessions are 45 minutes long

9:00 am PT

12:00 pm ET

17:00 GMT · London

18:00 CET · Berlin & Madrid

We look forward to having you join us and be part of the conversations!

Sessions Preview

Sessions Coming Up Before the end of 2026

Thursday, November 12, 2026

How Cross-Generational Insights Can Reshape Audience Strategies

Presented by:

Leila Ghorashi, Executive Director, Research
Fernanda Barrera, Associate Director, Research & Content Strategy

Generational Insight · Audience Strategy · Engagement

Register Here

Thursday, December 3, 2026

Key Insights from our Inaugural Marketing Benchmark for Performing Arts

Presented by:

Leila Ghorashi, Executive Director, Research
Emilia González, Associate Director, Data & Analytics
Sofia Sica, Analyst

Benchmark Data · Marketing Performance · Sector Trends

Register Here

Save The Date

What Art Execs Want to Know for 2027

ABA's Executive Director, Research, Leila Ghorashi, closes the year with the questions arts executives are carrying into 2027, and what our research says about answering them. This topic will be offered twice, with the January session starting earlier to better accommodate members in the UK and Europe. Registration information coming soon.

Thursday, December 10, 2026

9:00 AM PT
12:00 PM ET
17:00 UK
18:00 CET

Thursday, January 14, 2027

8:00 AM CT
9:00 AM ET
14:00 UK
15:00 CET