Please join us and fellow CEOs and Executive Directors for a highly interactive virtual roundtable designed to unpack the latest research findings and explore their strategic implications. This session creates a space for senior leaders to exchange perspectives and examine how leading organizations are rethinking their approach to engaging the Next Generation of audiences and visitors.

Limited capacity to support engaging and meaningful exchange and discussions, please click on the link below to register.

4 Date/Time Options to Accommodate Global Time Zones:

May 21
14.00 – 15.30 (London)
15.00 – 16.30 (Paris/Madrid)
9:00am – 10:30am (US/Canada East Coast)

June 10
8:00am – 9:30am (US/Canada West Coast)
11:00am – 12:30pm (US/Canada East Coast)
16.00 – 17.30 (London)
17.00 – 18:30 (Paris/Madrid)

June 11
12:00pm – 1:30pm (US/Canada West Coast)
2:00pm – 3:00pm (US/Canada Central)
3:00pm – 4:30pm (US/Canada East Coast)

July 9
14:00 – 15:30 (Perth/Hong Kong)
15:00 – 16:30 (Melbourne/Brisbane)
16:00 – 17:30 (Sydney)

In a moment when engagement with art is evolving, core audiences are aging, and the role of arts organizations is shifting, ABA’s new major research initiative investigates how the sector can more effectively connect with younger audiences—Millennials and Gen Z (ages 18–45), collectively referred to as the Next Generation.

This data‑driven study challenges long‑held assumptions about who the Next Generation is and replaces myth with evidence. It also serves as a practical resource, offering case examples from arts and culture organizations worldwide that have successfully adapted their strategies.

Through this research, you will be able to:

• Examine the motivations, interests, and behaviors of younger people—beyond your existing core audiences—when it comes to leisure, arts, and culture.

• Understand why organizations must begin prioritizing the Next Generation now to ensure long‑term relevance and sustainability.

• Develop a comprehensive strategy to achieve a “new balance,” placing equal emphasis on engaging the Next Generation alongside the art being presented—supported by actionable case studies and real‑world examples that illustrate what successful organizations are doing today.

The May 21 & June 10 sessions will be facilitated by:

The June 11 session will be facilitated by:

The July 9 session will be facilitated by:

Please contact your Member Advisor or register@advisoryarts.com