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Please join ABA, in partnership with LAC Lugano Arte e Cultura, on
Thursday, April 16, 2026 for ABA member Executive Directors and CEOs.

 
 
 

wednesday, April 15, 2026

 

19.30
Welcome Dinner at Flamel

Piazza Cioccaro 5, 6900 Lugano, Switzerland
(link to map)

Thursday, April 16, 2026

 
 

All meeting will take place at the
LAC Lugano Arte e Cultura
(link to map)

8:30 - 9:00
Light Breakfast

9:00 - 9:45
Welcome, Introductions & Agenda

9:45 – 10:45
Growing the Next Generation of Audiences and Visitors (part 1)

10:45 – 11:00
Coffee break

11:00 – 12:00
Growing the Next Generation of Audiences and Visitors (part 2)

12:00 – 12:45
Demonstrating Impact: Incorporating Storytelling and Visualisation in Reporting

12:45 - 13:15
Overview of ABA

13:15 – 14:45
Lunch & Guided Tour around LAC Lugano

14:45 – 15:45
The Future of AI in Arts and Culture

15:45 - 16:00
Coffee break

16:00 - 16:45
Strategies to Refresh and Evolve Brands

16:45 – 17:00
Wrap Up & Closing Remarks

 
 

Registration has closed.

 
 
 

Meeting Location Information:
LAC Lugano Arte e Cultura

Piazza Bernardino Luini 6
6900 Lugano (link to map)

Lugano is easily accessible from all the region’s major airports. Below are the transportation options from the four closest airports: Milan Malpensa, Milan Linate, Bergamo Orio al Serio, and Zurich.

  • From Milan Malpensa (MXP): Milan Malpensa is the most convenient airport for reaching Lugano, with several transportation options.

    • Train: Take the S50 direct train to Lugano (about 1 hour 30 minutes in total).

    • Bus: FlixBus and other companies offer direct connections from Malpensa to Lugano in about 1 hour.

  • From Milan Linate (LIN): Milan Linate is closer to Milan city center, so a transfer to Milan Centrale is required.

    • Metro and train: Take the M4 metro line to reach Milan Centrale, then a direct train to Lugano (about 1h 30m in total).

    • Bus: FlixBus and other companies connect Milan Centrale to Lugano in about 1 hour.

  • From Bergamo Orio al Serio (BGY): Bergamo Orio al Serio is a major hub for low-cost airlines and requires a transfer to Milan.

    • Train: Take the shuttle bus to Milan Centrale (50 minutes), then a direct train to Lugano (about 1h 30m in total).

    • Bus: FlixBus offers direct trips from Bergamo to Lugano in about 2 hours.

  • From Zurich (ZRH): Zurich offers a fast and efficient railway connection.

    • Train: SBB trains depart directly from the airport and reach Lugano in about 2 hours.

Recommended Hotels:

All hotels in Lugano participate in the TicinoTicket initiative, a pass that allows anyone staying in Lugano to use public transportation free of charge; therefore, if someone chooses a hotel that is farther away, they can easily get around by bus. The TicinoTicket is provided at check-in.

Hotel International au Lac ★★★ (1 min-walk)
Hotel Gabbani ★★★
Hotel LuganoDante★★★★
Hotel de la Paix★★★★
Hotel Splendide Royal★★★★

 
 

Please contact your Member Advisor or register@advisoryarts.com if you have any questions.