Please join ABA, in partnership with LAC Lugano Arte e Cultura, on
Thursday, April 16, 2026 for ABA member Executive Directors and CEOs.
Thursday, April 16, 2026
All meeting will take place at the
LAC Lugano Arte e Cultura
(link to map)
8:30 - 9:00
Light Breakfast
9:00 - 9:45
Welcome, Introductions & Agenda
9:45 – 10:45
Growing the Next Generation of Audiences and Visitors (part 1)
10:45 – 11:00
Coffee break
11:00 – 12:00
Growing the Next Generation of Audiences and Visitors (part 2)
12:00 – 12:45
Demonstrating Impact: Incorporating Storytelling and Visualisation in Reporting
12:45 - 13:15
Overview of ABA
13:15 – 14:45
Lunch & Guided Tour around LAC Lugano
14:45 – 15:45
The Future of AI in Arts and Culture
15:45 - 16:00
Coffee break
16:00 - 16:45
Strategies to Refresh and Evolve Brands
16:45 – 17:00
Wrap Up & Closing Remarks
Registration has closed.
Meeting Location Information:
LAC Lugano Arte e Cultura
Piazza Bernardino Luini 6
6900 Lugano (link to map)
Lugano is easily accessible from all the region’s major airports. Below are the transportation options from the four closest airports: Milan Malpensa, Milan Linate, Bergamo Orio al Serio, and Zurich.
From Milan Malpensa (MXP): Milan Malpensa is the most convenient airport for reaching Lugano, with several transportation options.
Train: Take the S50 direct train to Lugano (about 1 hour 30 minutes in total).
Bus: FlixBus and other companies offer direct connections from Malpensa to Lugano in about 1 hour.
From Milan Linate (LIN): Milan Linate is closer to Milan city center, so a transfer to Milan Centrale is required.
Metro and train: Take the M4 metro line to reach Milan Centrale, then a direct train to Lugano (about 1h 30m in total).
Bus: FlixBus and other companies connect Milan Centrale to Lugano in about 1 hour.
From Bergamo Orio al Serio (BGY): Bergamo Orio al Serio is a major hub for low-cost airlines and requires a transfer to Milan.
Train: Take the shuttle bus to Milan Centrale (50 minutes), then a direct train to Lugano (about 1h 30m in total).
Bus: FlixBus offers direct trips from Bergamo to Lugano in about 2 hours.
From Zurich (ZRH): Zurich offers a fast and efficient railway connection.
Train: SBB trains depart directly from the airport and reach Lugano in about 2 hours.
Recommended Hotels:
All hotels in Lugano participate in the TicinoTicket initiative, a pass that allows anyone staying in Lugano to use public transportation free of charge; therefore, if someone chooses a hotel that is farther away, they can easily get around by bus. The TicinoTicket is provided at check-in.
Hotel International au Lac ★★★ (1 min-walk)
Hotel Gabbani ★★★
Hotel LuganoDante★★★★
Hotel de la Paix★★★★
Hotel Splendide Royal★★★★
Please contact your Member Advisor or register@advisoryarts.com if you have any questions.