Our latest ABA Executive Benchmark explored art and cultural organizations’ approaches to artistic and exhibition planning.
Driving Attendance Post Pandemic: Marketing Practices that Accelerate Audience Growth
In our post-pandemic arts world, many arts organizations are discovering that most of the patrons that are going to come back have come back already. Even organizations with healthy audiences right now are facing challenging budgeting environments, so the need to build a new base of customers and to increase attendance by casual audiences and visitors is acute.
ABA is deploying a survey of marketing resource deployment, activities and other behaviors in order to assess quantitatively the marketing drivers behind healthy attendance.
Institutional Fundraising
Finances and Reporting
Arts and Cultural Fundraising
Racial/Ethnic and Gender Representation
Ticket & Subscription Sales
DEIA Practices & Policies
Board and Governance Practices
As we shift into the second half of the calendar year, we wanted to learn from arts and cultural leaders about the state of their current governing boards, the impact of their board fundraising and any potential plans to change governance practices to further the impact and performance of organizational trustees.
Marketing Pulse Survey
As many organizations finalize their upcoming fiscal year budgets, we wanted to learn about how organizations are planning their marketing budgets - looking across overall budgetary spends, and specific areas of investment such as digital marketing efforts. Our latest ABA Executive Benchmark asked arts leaders about marketing budgets and changes due to the increased importance of digital.