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Executive Benchmark
ABA Research Team
2025 Ticket and Subscriptions Sales and 2026 ...

Our latest ABA Executive Benchmark explored single ticket sales and subscription revenues for 2025 with projections for 2026.

Signature Study
ABA Research Team
Experience Economy

Amid accelerating consumer demand for experiences, ABA’s research explores the behavioral and technological forces reshaping the experience economy and offers a practical framework to help arts organizations create compelling, future-ready experiences.

Experience Economy
Executive Benchmark
ABA Research Team
Look-Back at 2025 and Forecasts for 2026

Our latest ABA Executive Benchmark explored revenues and expenses for end of year 2025 with projections and outlooks for 2026.

Signature Study
ABA Research Team
Strategies to Strengthen Major Giving

In response to the decline in public funding for arts and culture worldwide and the accompanying increase in private fundraising efforts, ABA conducted a Major Research study to understand new approaches and best practices towards strengthening major giving efforts and deepening major donor relationships. 

Our study reveals insights and strategies around team optimization, board engagement, data-driven prospecting, impact-led conversations, and donor cultivation events to help development leaders attract new donors and enhance relationships with existing ones.  

Whether it’s planned giving, international tours or impact reporting, this research will help your organization build out a major giving strategy that brings in committed donors for the long-term.


Strategies to Strengthen Major Giving
Executive Benchmark
ABA Research Team
Email Communication Practices

Our latest ABA Executive Benchmark explored strategies to optimize email communications to subscriber lists.

Driving Attendance Post Pandemic: Marketing Practices that Accelerate Audience Growth

Driving Attendance Post Pandemic: Marketing Practices that Accelerate Audience Growth

In our post-pandemic arts world, many arts organizations are discovering that most of the patrons that are going to come back have come back already. Even organizations with healthy audiences right now are facing challenging budgeting environments, so the need to build a new base of customers and to increase attendance by casual audiences and visitors is acute.

ABA is deploying a survey of marketing resource deployment, activities and other behaviors in order to assess quantitatively the marketing drivers behind healthy attendance.

Marketing Pulse Survey

As many organizations finalize their upcoming fiscal year budgets, we wanted to learn about how organizations are planning their marketing budgets - looking across overall budgetary spends, and specific areas of investment such as digital marketing efforts. Our latest ABA Executive Benchmark asked arts leaders about marketing budgets and changes due to the increased importance of digital.

Mid-Year Strategy and Finances

As we move into the second half of 2023, we wanted to check in on how arts institutions are faring, the overall state and sentiment about the last 6 months, how organizations are preparing for the remainder of the year, and the overall outlook for the sector. Our latest ABA Executive Benchmark asked arts and culture leaders to share the current state of their organizations’ ticket/membership sale health, operating budgets, and financial forecasts.