Our latest ABA Executive Benchmark explored digital & AI usage in arts and cultural organizations.
Highlights from the survey include:
Organizations most commonly use digital for online learning and events; however, only a quarter plan to increase financial investment in these activities.
Most digital offerings at arts and cultural organizations are free to use or attend.
Single ticket buyers are the primary target for digital marketing efforts. Digital marketing efforts typically take the form of social media, email, and digital advertising.
Two-thirds of organizations currently use AI, and nearly all of these for business purposes. The most common areas of use for AI is efficiency/productivity and communication drafting.
