Benchmark Analysis- Other Earned Revenues
November 2025
This article is related to a recently completed benchmark survey deployed to ABA’s membership.
Our research team is always delighted to speak with members about tailoring research projects to your organization. To learn more or submit a custom research request, simply contact your member advisor or email us at info@advisoryarts.com.
What ‘other’ revenue generating activities have arts and cultural organizations invested in to diversify their earned revenue streams? Which activities have proven to be the most successful in terms of ROI? What new avenues are institutions considering to further their financial sustainability?
Key findings and trends include:
Some common top sources of ‘other’ earned revenues: While specific sources of ‘other’ revenues vary per organization, rental activities, investment income, and food and beverage services most often listed among top three “other” revenue sources across genres.
Departments most often involved in ‘other revenue’ management: “Other” revenue generating activities are most often managed by Development/Fundraising departments(24%) followed by Retail/F&B teams (21%) and Venue/Operations teams (21%).
Understanding ROI and upfront investments needed: Rental activities followed by food and beverage services and investment income generate the highest ROI for organizations across genres. However, in the case of rental activities these offers do require more upfront investments.
Future opportunities: Organizations seem to be expanding their sources of ‘other’ earned revenues with asset-based activities. Some organizations are also exploring experiential and touring initiatives, notably visitor experiences and education programs.
The full report is available to ABA members by clicking below.
