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We will start with a meet and mingle happy hour on the evening of Tuesday, May 7. Wednesday, May 8 will feature a full day of content related to ABA's "Driving Attendance" Signature Research Initiative focused on building high-performing marketing teams within cultural organizations. The day will include learnings from in and out of industry on how top-performing teams use data to drive decision-making, develop effective cross-functional teams, communicate their brands through storytelling, and more. The sessions will be structured to provide opportunities for learning, discussion, and networking.

 
 
 

Tuesday, May 7

Meet & Mingle Happy Hour
Location TBD, but it’ll be somewhere at The Domain. (please see below for more information on recommended hotel).

Wednesday, May 8

Meeting Day at Austin Opera
Tentative Schedule

8:00 - 8:30 Breakfast and Coffee

8:30 - 9:30 Welcome and Introductions

9:30 - 10:30 How Do Marketing Operations Drive Attendance from the Inside Out?

10:30 - 12:15 Creating Cross-Functional Teams & Building Organizational Alignment

12:15 - 1:15 Catered Lunch Break

1:30 - 2:45 Building Engagement & Driving Attendance Growth Through Experiential  Storytelling

2:45 - 3:45 Utilizing Influencers to Expand Social Media Reach and Impact

3:45 - 4:30 Looking Ahead to Support Organizational Change and Next Steps

 
 

To confirm your registration, please click on the button below.
Please contact your member advisor, or email register@advisoryarts.com if you have any questions.

 
 
 
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Recommended Hotels

We have secured a block of hotel rooms at The Westin (at The Domain) for $259 plus 17% tax per night. This hotel is located about 8 minutes from the meeting location at Austin Opera. Please book via this link https://book.passkey.com/ABA before Friday, April 12, if you would like to be included in the group rate.

Other hotels in the area are: