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The Advisory Board for the Arts is launching a series of webinars exploring what it takes to build an inclusive culture that will run over several months.

Check here for more information about each webinar or sign up for our Spotlight Newsletter to receive announcements for each conversation.


OUR LATEST Webinar

Addressing Business Model Constraints through Digital Innovation - A Case Study from Boston Baroque

Thursday, November 16, 2023

On November 16th, we were delighted to have Emily Kirk Weddle, Director of Marketing & Digital Content at Boston Baroque, join us for a webinar about the organization’s digital content innovation during the pandemic and beyond. She shared Boston Baroque’s story of the strategic shift they’ve undertaken to extend the reach of the organization’s digital content and build it into a meaningful new revenue stream.

According to one Boston Baroque team member: “Arts organizations don’t place enough value on how people want to consume what we have to offer… Boston Baroque’s digital journey has been about finding other ways that consumers value what we have to offer and delivering it to them.”

Click below for a full recap of the session, which included an overview of ABA’s own case study on Boston Baroque’s digital innovations and a Q&A with Emily about her team’s development of a forward thinking digital strategy.

 
 

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