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Strategies for Optimizing the Onsite Visitor Journey

 

This webinar will feature strategies for adopting a visitor-centric culture and ensuring a seamless onsite visitor journey. ABA will share tactics for improving customer data collection and analysis, staff training, and cross-departmental collaboration to ensure the visitor is at the core of strategic decision-making. A focus on how to enhance the onsite journey, from arrival to F&B to queues to parking, will help arts and culture organizations not only eliminate potential pain points but also delight their visitors.


Register — Tuesday, September 30

9:00 am PT / 12:00 pm ET /
17.00 GMT: London / 18.00 CET: Berlin & Madrid

The Experience Economy: An Opportunity for the Arts

Consumer demand for experiences rather than things has accelerated across the past several years driven by interrelated behavioral shifts and technological innovations. The arts have always led the way in experiences, this webinar will explore how arts and culture organizations can continue to create compelling and transformational experiences that capture new audiences and head off competitive threats. ABA will share a framework for adopting an experiential mindset and innovative examples from inside and outside the industry to help arts organizations capture growing consumer demand.

Register — Tuesday, October 28

9:00 am PT / 12:00 pm ET /
17.00 GMT: London / 18.00 CET: Berlin & Madrid

From Ticket to Destination:
Transforming Organizations from a Timed and Ticketed Venue into an All-Day Destination

This webinar will examine the levers arts and culture leaders can use to develop a cultural destination. From partnerships to space activation to branding to infrastructure, this research showcases successful strategies from arts and culture destinations around the world. This webinar will help organizations answer the following questions:

  • How can I transform from a ticketed venue to a world-class destination?

  • What public and private partnerships must I develop to embed myself in the community?

  • How can I put my organization and my city on the cultural map?

Register — Wednesday, November 5

9:00 am PT / 12:00 pm ET /
17.00 GMT: London / 18.00 CET: Berlin & Madrid