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Arts 360 Demonstration


Join us for an upcoming webinar on Arts360, ABA’s powerful predictive-modeling software designed to help arts organizations reach audiences and donors more effectively. With Arts360, users can search for individuals based on characteristics such as age, ethnicity, or affinity for specific art genres—and generate targeted lists complete with contact information for easy integration into internal databases. The tool also enables organizations to quickly analyze the demographics of their current audiences and donors, making data-driven engagement more accessible than ever.


Register — Wednesday, May 28

11:00 am PT / 2:00 pm ET


Upskilling, Engaging and Retaining Arts and Culture Professionals: Strategies from within the Sector


In follow up to our groundbreaking Compelling Employer survey, ABA will share best practices on how to upskill staff, improve the employee experience and increase compensation transparency. This webinar will feature leading strategies from a diverse array of organizations within the sector, and will equip arts and culture leaders with the insights needed to inflect change at their organizations.

Register — Tuesday, June 24

9:00 am PT / 12:00 pm ET /
17.00 GMT: London / 18.00 CET: Berlin & Madrid


Converting Ad-hoc Ticket Buyers to Loyal Customers



Register — Wednesday, July 23

9:00 am PT / 12:00 pm ET /
17.00 GMT: London / 18.00 CET: Berlin & Madrid


From Ticket to Destination: Transforming Organizations from a Ticket Venue to a Cultural Destination

This webinar will examine the levers arts and culture leaders can use to develop a cultural destination. From partnerships to space activation to branding to infrastructure, this research showcases successful strategies from arts and culture destinations around the world. This webinar will help organizations answer the following questions:

  • How can I transform from a ticketed venue to a world-class destination?

  • What public and private partnerships must I develop to embed myself in the community?

  • How can I put my organization and my city on the cultural map?

Register — Wednesday, November 5

9:00 am PT / 12:00 pm ET /
17.00 GMT: London / 18.00 CET: Berlin & Madrid