Strategies for Optimizing the Onsite Visitor Journey

This webinar will feature strategies for adopting a visitor-centric culture and ensuring a seamless onsite visitor journey. ABA will share tactics for improving customer data collection and analysis, staff training, and cross-departmental collaboration to ensure the visitor is at the core of strategic decision-making. A focus on how to enhance the onsite journey, from arrival to F&B to queues to parking, will help arts and culture organizations not only eliminate potential pain points but also delight their visitors.

Register — Tuesday, September 30

9:00 am PT / 12:00 pm ET /
17.00 GMT: London / 18.00 CET: Berlin & Madrid

The Experience Economy: An Opportunity for the Arts

Consumer demand for experiences rather than things has accelerated across the past several years driven by interrelated behavioral shifts and technological innovations. The arts have always led the way in experiences, this webinar will explore how arts and culture organizations can continue to create compelling and transformational experiences that capture new audiences and head off competitive threats. ABA will share a framework for adopting an experiential mindset and innovative examples from inside and outside the industry to help arts organizations capture growing consumer demand.

Register — Tuesday, October 28

9:00 am PT / 12:00 pm ET /
17.00 GMT: London / 18.00 CET: Berlin & Madrid

From Ticket to Destination:
Transforming Organizations from a Timed and Ticketed Venue into an All-Day Destination

This webinar will examine the strategic pillars integral to building an all-day arts and culture destination. ABA will share best practice case examples in community-building, space activation, creative partnerships and branding, which come together to place arts and culture organizations at the center of the cities they serve.

Register — Wednesday, November 5

9:00 am PT / 12:00 pm ET /
17.00 GMT: London / 18.00 CET: Berlin & Madrid