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The Compelling Employment Offer: Understanding What Really Matters to Arts Professionals

The Compelling Employment Offer: Understanding What Really Matters to Arts Professionals

At a time when the labor market is heating up, arts organizations must find ways to resonate better with the needs and expectations of employees in order to build employment offers capable of competing in a tight labor market.

The Advisory Board for the Arts used conjoint analysis (also known as trade-off analysis) in order to give arts leaders a much clearer picture of what employees want, and what they are willing to trade off in order to get it.

Fundraising Trends & Major Gifts

After two years of disruptions with the global health crisis and the current impending recession, it is of critical importance to understand the landscape of fundraising efforts. Our latest Arts Leader Survey asked arts leaders to benchmark themselves on expectations for future fundraising trends, giving challenges organizations are preparing for, and patterns in how individual donors are moving up to larger gifts.

Benchmarks on Technology Platforms

In the wake of the recent Ransomware attack on the digital marketing tool WordFly, decisions around technology have never been more important for the secure running of arts and cultural organizations. Our latest Arts Leader Survey asked arts leaders to benchmark themselves on the different platforms they use across different activities, recent changes in vendors, and the features they are most satisfied with when evaluating CRM platforms.

Youth Education Programs (i.e., K-12)

With more mask mandates and COVID restrictions being lifted across the globe despite persistent cases, cultural organizations are reevaluating their K-12 education initiatives as they rebuild from programs adjusted during the pandemic. Our latest Arts Leader Survey asked arts leaders to benchmark themselves on changes to the structure of school programs surrounding education budgeting, strategies around student interactions, and operational policies regarding on-site and off-site visits.

Governance Practices

As many arts organizations look to the end of their season and upcoming fiscal year budgets, questions around the structure of governance boards, its various levels of trustees and members, and fundraising objectives have come to the fore. Our latest Arts Leader Survey asked arts leaders to benchmark themselves on their governing board's term durations and reappointments, written procedures and policies, giving requirements, and existing committee types in place.

Digital Marketing

As many arts organizations wrap up their most recent season and look towards their next fiscal budget, questions and challenges remain over ticket sales and the return of audiences and visitors. Our latest Arts Leader Survey asked arts leaders to benchmark themselves on how the arts world is addressing slower ticket sales, the allocation of marketing dollars, and overall goals for digital marketing.

Flexible Work Policies

Arts organizations are increasingly offering flexible work policies to staff, but some jobs are only able to be done in the office. Our latest Arts Executive Poll asked arts leaders to benchmark themselves on how they are implementing digital strategies moving forward and their priorities for digital programming, monetization targets, resources, equity of flex policies, and new technologies.

Digital Usage, Monetization, and NFTs

Digital strategies, especially related to monetization of digital content, vary significantly across organizations. Our latest Arts Executive Poll asked arts leaders to benchmark themselves on how they are implementing digital strategies moving forward and their priorities for digital programming, monetization targets, resources, and new technologies.

Post-COVID Financial Recovery

In the wake of the recent Ransomware attack on the digital marketing tool WordFly, decisions around technology have never been more important for the secure running of arts and cultural organizations. Our latest Arts Leader Survey asked arts leaders to benchmark themselves on the different platforms they use across different activities, recent changes in vendors, and the features they are most satisfied with when evaluating CRM platforms.