Amid accelerating consumer demand for experiences, ABA’s research explores the behavioral and technological forces reshaping the experience economy and offers a practical framework to help arts organizations create compelling, future-ready experiences.
In response to the decline in public funding for arts and culture worldwide and the accompanying increase in private fundraising efforts, ABA conducted a Major Research study to understand new approaches and best practices towards strengthening major giving efforts and deepening major donor relationships.
Our study reveals insights and strategies around team optimization, board engagement, data-driven prospecting, impact-led conversations, and donor cultivation events to help development leaders attract new donors and enhance relationships with existing ones.
Whether it’s planned giving, international tours or impact reporting, this research will help your organization build out a major giving strategy that brings in committed donors for the long-term.
Learning from the accelerated digital shift of the COVID-19 closures, our initiative examined how arts organizations can use digital content not only to build audiences and keep patrons loyal, but also to generate necessary funding for future activities.
While direct revenue may be less likely for new digital offerings, there are important benefits beyond earned income such as donation success, audience learning, and future value.
As we emerge from the pandemic, a primary concern for arts organizations of all genres is how to bring audiences back in a robust way - as soon and as safely as possible.
ABA’s Coming Back Stronger signature research initiative looked at audience motivations to attend arts performances and what we can do to secure their loyalty during the shutdown.
The Key Success Factors for Recovery initiative focused on how arts organizations can overcome challenges of the COVID-19 crisis and shutdown. To present the findings, ABA held a series of virtual meetings with member organizations.
Content addressed how to improve the resilience of recovery plans, assessing audience preferences for digital experiences, building digital strategies with enduring value, and creating meaningful experiences in digital.
