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ABA offers a more hands on approach to helping members turn insight into action. Through Implementation Workshops and powerful, actionable data capabilities, ABA acts as an embedded research, data, and advisory partner, extending your team’s capacity and helping accelerate progress. This work is designed to support execution planning, with stronger evidence and clearer pathways to action.

 

  • Capture audience feedback while the experience is still fresh. ABA’s Post-Performance Survey gathers insights on satisfaction, attendance motivations, and demographics — helping your organization identify what's working and where to improve.

  • Understand who your audience is and what keeps them coming back. ABA's Audience Survey digs into subscriber and attendee satisfaction, engagement, programming preferences, and more. This provides your organization the data it needs to deepen engagement and build a loyal community.

  • Learn what motivates your donors and how to strengthen those relationships. ABA's Donor Survey explores giving motivations, communication preferences, philanthropic priorities, and alignment with your organization's values, so you can tailor your development strategy with confidence.

  • Designed for museums, cultural institutions, galleries, and arts event venues, ABA’s Visitor Survey gathers feedback on the full visitor experience — from arrival to exhibit quality — helping your organization refine operations and create memorable, repeat-worthy visits.

  • ABA’s Employee Engagement Survey measures employees’ experience across culture, mission alignment, leadership trust, belonging, and wellbeing, giving leadership the insights needed to strengthen retention and build a thriving workplace.

  • Get a clear picture of how data flows across your organization. ABA's Data Landscape Survey assesses current data practices, gaps, and staff proficiency. We help you lay the groundwork for a stronger, organization-wide data strategy.

 

  • ABA’s Customer Journey Mapping series is designed to give your organization the tools to map the many customer journeys of your audiences/visitors, donors, partners, and stakeholders through a series of 4 virtual structured and interactive sessions. These sessions bring together an inter-departmental team (e.g: across marketing, development, box office) to walk through the principles of customer journey mapping, applying them to one target customer example.

  • ~ launching the second half of 2026 ~

 

All services are included in your ABA Insights membership.

For more information or to request a workshop or survey, please contact your Member Advisor or email us at info@advisoryarts.com.