Major Annual Research Initiatives
High-level findings from our multi-month studies, each devoted to a specific challenge arts and culture organizations face.
Explore →Member Home
Welcome! Everything your ABA Insights membership includes, in one place.
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Insights Services
How ABA can work with your team, from research & data to hands-on implementation, peer networks & virtual learning.
Research
Commissioned Research Projects
Carefully scoped projects that draw on ABA's network and research expertise to accelerate strategy and address key challenges.
Explore →Data
Surveys, Benchmarks & Arts360
Actionable tools such as surveys and the Arts360 analytics platform that extend your team's capacity and support more informed executive decisions.
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Performing Arts Marketing Benchmark
Compare your organization’s marketing performance with peers across the performing arts, and see where you stand.
Explore →Implementation
Implementation Workshops
A hands-on approach to turning insight into action. ABA serves as an embedded research and advisory partner, extending your team's capacity and accelerating progress with clear pathways to execution.
Explore →Networking
Peer Networking Groups
Connect with people in similar roles at other organizations to discuss common challenges, trends, opportunities and relevant research.
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Executive Roundtables
Annual in-person gatherings where member CEOs and Executive Directors engage more deeply with ABA's research, alongside peers from a range of genres and regions.
Explore →Learning
Leadership & Career Development
Interactive training sessions that help arts and culture leaders sharpen their managerial and professional skills. Take the whole series or choose the sessions most relevant to you.
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Virtual Research Forums
A live series with arts and culture professionals from around the globe, sharing current research insights, key findings and meaningful discussion.
Explore →Browse by topic
Centers of Excellence
Four main focus areas where ABA research, data, networking and learning come together. Pick a center to see everything related to it.
Marketing
- Engage audiences, visitors and communities
- Innovate experience and expand earned revenue
Fundraising
- Cultivate contributed income relationships
- Define the donor value proposition
People
- Build next generation leadership and culture
- Recruit and retain high-performing staff
CEO & Board
- Innovate business models and governance structures
- Focus on executive priorities
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